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Study: Nearly Half of All Emails Were Opened on Mobile Devices in Q2 2013

According to a report from Yesmail, nearly half of all emails the company sent in the second quarter were opened on mobile devices (i.e., smartphones and tablets). However, click-to-open (CTO) rates on mobile are significantly lower than on desktop computers, spotlighting an opportunity for marketers. “Yesmail’s Email Marketing Compass: The Mobile Effect” analyzed more than…

How Content Marketing Can Be Engaging and ‘Sexy’ in a Boring Industry

Content marketing can be exciting, engaging and profitable, even if your company’s line of work is “boring.” The key is to get over the notion that your industry is dull and unappealing. “We’re not boring to the people who want to find us,” said Dan Moyle, inbound marketing specialist for AmeriFirst Home Mortgage, during a…

Study: 62% of Consumers Have a ‘Magic Hour’ When They Click Through Emails

According to a recent report from SimpleRelevance, consumers open their emails at all hours during the day. However, the majority of them seem to have a “magic hour” when they do all their clicking in emails to get to websites that lie behind those messages. The ‘Magic Hour’ SimpleRelevance finds that 62 percent of customers…

Survey: 15% of Online Consumers Forward Links to Brand or Product Videos

According to a survey conducted by Ipsos OTX, 15 percent of online consumers around the world forward links to a brand or product’s video, while 19 percent forward links to articles about brands or products, and 19 percent forward links to a brand or product’s website. The most active sharers of videos are Turkey, Brazil…

Infographic: Facebook Advertising Performance Improves in Q2 2013

Kenshoo Social, a provider of social media marketing technology, has created an infographic to compare Facebook advertising performance in the second quarter with performance in the first quarter. Here are some of the interesting tidbits: –

Groupon Goes Deeper Into Affiliate Marketing With the Launch of Groupon Partner Network

Groupon began tinkering with affiliate marketing in late 2009, but today the company is delving deeper into the arena with Groupon Partner Network (GPN). The company calls it “the first proprietary local e-commerce affiliate marketing platform designed to help online publishers better monetize their online presence through the promotion of Groupon deals.” The daily-deals company…

Why Your Brand Should Be a More Social Business: 4 Functions That Will Benefit

By Andrew Caravella, vice president of marketing, Sprout Social We all know that social media has grown far beyond puppy pictures, traffic-flow updates and random personal rants. Countless companies have flocked to social media and charged their teams to build brand awareness, customer loyalty and highlight new products. So, traditionally, social media makes its most…

How Social Media Data Can Be Turned Into Actionable Insights: Q&A with nBA

Social media feedback is plentiful, but it’s also unstructured and sometimes difficult to apply directly to a company’s day-to-day operations. This is the challenge newBrandAnalytics (nBA) aims to resolve for restaurants, hotels, retail businesses and government agencies. To learn more about how social media data can be turned into actionable insights, we spoke with Kam…

Infographic: Is Responsive Design Right for Your Company’s Website?

Monetate, a company offering conversion and optimization solutions for brands, has created an infographic detailing the ins and outs of responsive design and how to tell if your business is ready for it. “The ever-increasing amount of platforms and screen sizes means that not all websites will render optimally on every device,” Monetate notes in…