What Apple’s iBeacon Means for Local Commerce and Retailers

Posted on by Chief Marketer Staff

Steve Cheney (stevecheney.com)

iPhone 5s iOS7One of the most overlooked new features of Apple’s iOS 7 is iBeacon, which is a shame given the huge implications it has for local commerce and retailers. The technology offers intriguing possibilities and opens up location-based marketing to a world of targeting and messaging that far exceeds current forms today.

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