Amazon Video Series to Offer Shoppable Content

Posted on by Patty Odell

Is Amazon taking over the world? Time will tell, but for the moment the giant is planning a home makeover show where retailers’ products are just a click away, marking its first effort specifically created to facilitate shopping for its 300 million active users.

Rosanna Pansino
Rosanna Pansino, one of the YouTube stars to be featured in Overhaul.

Kin Community, a digital media and entertainment company, is partnering with Amazon Home for new episodes of its series Overhaul, in which YouTube stars get their spaces redone with shoppable content available in each video. YouTube baking star Rosanna Pansino (8.8 million subscribers) and beauty blogger Teni Panosian (1.2 million subscribers) will appear in the first two episodes.

All six-episodes will feature YouTube influencers making over their own homes and will be hosted and co-produced by the founder of DwellStudio, Christiane Lemieux, who will also promote her furniture in the episodes.

The premiere airs in September.

The strategy is to deliver both entertainment and easy shopping for users, the CEO of Kin Community Michael Wayne told Business Insider.

Related articles:

7 Tips to Get Consumers To Download Retail Apps

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open

Pro
Awards 2023

Click here to view the 2023 Winners
	
        

2023 LIST ANNOUNCED

CM 200

 

Click here to view the 2023 winners!