10 Ways to Reach New and Younger Audiences with Social Media Branding

Posted on by Patricia Odell

On the heels of the news that long-beloved department store Loehmann’s, which opened its doors in 1921, would officially be closing its doors, Alexandra Weiss a partner at CA Creative, shared 10 tips that mature brands can rely on to create and uphold a strong social media presence with new and younger audiences.

Here’s what she had to say:

social media1. Develop a Social Media Platform Strategy

Just because a new social media platform pops up in the news doesn’t mean a brand immediately needs to jump on the bandwagon. Instead, brands should identify which platforms their target audiences frequent most. For example, Pinterest has a predominantly female user base, and therefore, if a brand is trying to attract a male consumer, then a different platform should probably be prioritized.

2. Keep Up-to-Date on Digital Trends

That said, it’s important that brands remain educated on new trends emerging in the digital space. There’s no better inspiration for coming up with an innovative initiative or strategy than combing the trade sites for exciting developments, and constantly being aware of what the brands in your competitive sphere are doing.

3. Dive into Conversations

The reason they call it “social” media, is that it gives brands the opportunity to have real-time conversations with their consumers, target audiences, on-brand publications, influencers, and friends. Content should always include a good dose of initiating engagement and conversing with people. In this way, social platforms can even serve as extensions of traditional customer service models.

4. Stay Relevant

A brand should research which cultural topics and influencers their target audience is talking about. An easy way to discover these conversations is to search for popular hashtags on Facebook, Twitter, and Instagram. Brands should pinpoint the overlap between their values and their audience’s areas of interest, and then infuse these buzzworthy topics into their content strategy to excite and engage users.

5. Create Content with High Share Value

With so much competition out there, it’s important for brands to create attention grabbing content that users will be excited to share. Content with high-share value is more likely to create a viral effect, exposing brands to wider audiences. Users tend to share content that is less promotional and more personal. Therefore, brands need to look for content inspiration beyond the products they’re selling, and mix in content that is inspiring, beautiful, and useful.

More

Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by admin

Chief Marketer Top Shops

TRCO MARKETING WUNDERMAN VERTICAL MARKETING NETWORK UPSHOT TWO/TEN TRACK MARKETING GROUP TPN TIPTON & MAGLIONE TIC TOC TEAM EPIC TEAM ENTERPRISES TEAM DIGITAL PROMOTIONS THE STRATEGIC AGENCY SWITCH SOURCE MARKETING SOHO EXPERIENTIAL SLANT SCOUT SPORTS & ENTERTAINMENT RYAN PARTNERSHIP RUBIK MARKETING REVOLUTION RE:FUEL AGENCY REDPEG MARKETING RED MOON MARKETING PSE-PACKAGED SPORTS AND ENTERTAINMENT PRO MOTION PRIZELOGIC POWERPACT PGW EXPERIENCE NEXT MARKETING NATURAL SELECTION PROMOTIONS MOMENTUM WORLDWIDE MKTG MIRRORBALL MICHAEL ALAN GROUP MASTERMIND MARKETING MATCH MARKETING GROUP THE MARS AGENCY MARKETVISION MARKETING WERKS THE MARKETING STORE MARKETING RESOURCES MARKETING LAB THE MARKETING ARM MARKETING ACTIVATIONS GROUP MARDEN-KANE LIVE NATION MEDIA & SPONSORSHIP LIKEABLE MEDIA LEGACY MARKETING PARTNERS LEADDOG MARKETING GROUP LAUNCHFIRE LAGARD´ERE UNLIMITED KICKING COW PROMOTIONS JACK MORTON WORLDWIDE INTERACTIONS THE INTEGER GROUP INSPIRA MARKETING IN MARKETING SERVICES IC GROUP HMT ASSOCIATES, INC. HELLOWORLD GROW MARKETING GOOD SOLUTIONS GROUP GOLDNFISH MARKETING GROUP LLC GMR MARKETING GEORGE P. JOHNSON GEOMETRY GLOBAL GENERATION Z MARKETING GAGE MARKETING GROUP FUSE, LLC FORMULA STREET INC. FLUENT FCBX FCB/RED FAME ESCALATE THE ELEVATION GROUP EASTWEST MARKETING GROUP DON JAGODA ASSOCIATES DEPARTMENT ZERO CONCEPT ONE COMMUNICATIONS COLLABORATIVE MARKETING GROUP COLANGELO CATAPULT CARDENAS MARKETING NETWORK BRANDFORCE BRAND CONNECTIONS BLUE CHIP MARKETING WORLDWIDE BFG COMMUNICATIONS BECORE BDA ATTACK! MARKETING A2G ARC ALL TERRAIN ALLIED INTEGRATED MARKETING ALLIED EXPERIENTIAL ALCONE ACTIVENT MARKETING, LLC THE A TEAM
×