Posted on by Chief Marketer Staff

The “Global Industrial Complex” is now a full member of … a global industrial complex.

St. Louis-based Zipatoni, which has been using that tongue-in-cheek tagline for years, recently struck a deal to complete its acquisition to the Interpublic Group of Companies. The shop first sold a 49-percent stake to IPG in spring 1999 to gain access to Interpublic’s vast network while maintaining its independence.

Zipatoni will remain part of IPG’s Lowe Group and a member of “The Partnership,” the new cross-agency unit dedicated to strategic planning. The move “will help assure our future growth” and gives Zipatoni “access to IPG’s resources around the world,” says ceo Jim Holbrook. “[IPG Chairman] John Dooner’s vision for IPG and for the marketing services profession fits in exactly with our vision: to give clients marketing ideas which move the needle and generate a positive ‘return on innovation.'”

PROMO’s Agency of the Year in 2000, Zipatoni ranked 23rd on the 2001 PROMO 100 with net revenues of $27.2 million and two-year growth of 49 percent.


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