China-based Xinhua Sports and Entertainment Ltd. will acquire NuCom Online Corp., which owns China’s largest sports portal, NuBB (http://www.nubb.com a sports portal, $27.6 million and is looking to add online marketing to its offerings.
“We believe adding an e-commerce component such as sports products to a site where there are eight million registered users represents a considerable opportunity for a new revenue stream in the near future,” said Fredy Bush, CEO of Xinhua, in a statement.
Launched in Aug. 2005, NuBB offers broadband sports content, including live and delayed National Basketball Association games and highlights, according to the company.
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