Experiential agency XA has signed a letter of intent to purchase Musters & Co., a New York event design and production firm. The deal is expected to close this month.
With the deal, the company expects to add more than $2.5 million in revenue this year. It also will bring in house event décor and design elements it has had to outsource in the past, XA said.
Terms were not disclosed.
Mark Musters, who opened Musters & Co., in 1998, will orchestrate a design center in New York to create elaborate event environments and to showcase event design capabilities to clients. Musters has been named creative director for XA. He and his team will join XA following the closing of the deal.
Some of Musters & Co.’s clients have included Revlon, Cosmopolitan, Entertainment Weekly and People magazines, Tommy Hilfiger, VHI, Sony and Infiniti.
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