Willow Marketing has been selected to design a new campaign for Toyota Motor Sales in its partnership with the National FFA Foundation.
The firm will direct graphic design, special programs and media relations for the partnership. It had a direct hand in negotiating the $1.4 million deal between Toyota and the National FFA Foundation, which supports agricultural education.
The expanded partnership between Toyota and the National FFA Foundation is a new phase in their three-year relationship.
“Toyota is committed to supporting education, and our increased support of FFA gets us more involved at every level,” said Brian Smith, corporate manager of Truck and SUV for Toyota in a statement.
Toyota Tundra will role out in a national tailgate tour at college football games to create events for FFA alumni to interact. Toyota dealerships will also run canned food drives in sync with the organization’s charitable initiatives.
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