Valassis Communications Inc., Livonia, MI, has made a strategic investment in Relationship Marketing Group Inc. Terms were not disclosed.
RMG provides customized shopping lists for customers of the retail grocery and consumer packaged goods industries. Using frequent shopper card data from grocery retailers, RMG can target consumers with customized discounts.
In conjunction with the RMG investment, Valassis has appointed Suzanne E. Griffin to vice president and general manager of its Customer Relationship Marketing Group.
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