TVN Direct, the Burbank, CA-based direct-response advertising company, has launched TVN Directo, a new Spanish-language direct-response television network.
The 24-hour direct-response network will consist of long-form infomercial and short-form commercials produced in Spanish featuring products specifically targeted toward the Hispanic market.
“Our new direct-response channel TVN Directo was created to help advertisers and multiple system operators tap into the tremendous purchasing power of the Hispanic market,” said TVN CEO Ian Aaron, in a statement.
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