Trends

Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions and launches. Submit your news here.   Promotions & Hires George P. Johnson experience marketing agency announced the promotion of Fiona Bruder to global chief executive officer. Bruder takes the helm from Chris Meyer who after 12 years of […]

Toys and entertainment brand PopMarket says Temu is its fastest growing sales channel.   The time is right for U.S.-based retailers to sell on Chinese-based marketplace Temu, said Tim Hinsley, senior vice president of retail sales at Alliance Entertainment. PopMarket, which is owned by Alliance Entertainment, began selling on Temu in Q4 2024. Sales started […]

The experiential marketing industry is constantly evolving, but the past five years have been transformative. Despite the new challenges that come with the new territory, agency leaders who joined the annual Agency Forum Panel at the 2025 Experiential Marketing Summit, held in April in Las Vegas, said they are embracing new opportunities—and new capabilities—to meet […]

It’s a long game at Cannes Lions. From preparing advertising and marketing programs for long-term success in the digital era to building out experiential lounges that allow audiences to explore products and services in a low-pressure, no-rush environment, festival attendees are known for soaking in content and experiences in and around la Croisette. For agency […]

For the team at agency Grow, managing talent within the experiential marketing landscape today is about finding people who are “exceptionally versatile.” In fact, it’s a guiding principle of the team’s hiring strategy. By leaning into creative roles and creative problem-solving skill sets, Anna Hogan, vp-accounts and strategy at Grow, says new hires are better […]

Practically everyone on Earth likes ice cream. (If you don’t, feel free to close this tab and reevaluate your tastes.) But for advertisers, reaching “practically everyone” is a challenge. It’s the classic “my customer is anyone with a mouth” conundrum. According to Rachel Jaiven, head of marketing at Häagen-Dazs, its audience is anyone who loves […]

Not every agency can say it grew out of a party, but that’s exactly where POPLIFE planted its roots 25 years ago when founder Aramis Lorie created a platform in Miami for emerging artists to perform. The platform took shape into nightlife venues bringing on Jake Jefferson, and soon the team evolved  the mission into […]

Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead volume, according to a study from B2B marketing specialist 2X and management consultancy Avasant.

The CMO at Roc Skincare shares how a 10-person study validating its eye cream works as a marketing tool in tandem with its clinical studies.   “Clinically proven” is a staple tagline for skincare brand Roc. The words are prominently display on its logo and thus all of its products. The brand claims that third-party […]

The scene: Sitting on a large wicker sofa 30 feet from the Mediterranean Sea drinking Perrier in the Riviera sunshine and talking to the chief marketing officer of a bank about generative AI, synthetic audiences and creative optimization. That’s how one rolls in Cannes. But rolling back the clock to 2023, which is when Michael […]