Trends

When it comes to family matching outfits, the best marketing is often user generated content.   Shoppers, especially moms, love to see how PatPat’s family matching outfits look on other families, said Ranu Coleman, head of marketing for the apparel brand manufacturer.   Luckily, moms also love sharing pictures of their coordinated crew, so obtaining the UGC […]

Once a mostly private-label brand, Verde Farms flipped its go-to-market strategy to control its brand story and market directly to shoppers.

Pinterest is being overrun with low-effort generative AI slop. Plus, Stagwell partially credits its 14% growth last year to – you guessed it – AI.

Kendra Scott’s analytics team delivered 20 impactful tests in 2024 that drove millions in incremental revenue for the brand. The VP of digital shares how. A better customer experience can add millions in incremental revenue to a retailer’s bottom line. Just ask Kamanasish Kundu, vice president and head of digital and ecommerce at Kendra Scott.  […]

More than two-thirds of B2B marketing leaders (68%) are concerned that executives will be victimized by deepfakes, but the majority of them (80%) don’t have a crisis response plan to follow.

“Act your age” is an admonishment typically leveled at kids. But pain relief brand Aspercreme is using it as a rallying cry for its core audience of baby boomers.

Oh my, oh my. “For the first time in 8.5 years as a public company, our results came in below expectations,” The Trade Desk CFO Laura Schenkein told investors during the company’s Q4 and full-year 2024 earnings reports on Wednesday. “It was on us,” she said. When the company sets revenue guidance, as opposed to […]

Athletic apparel brand Fabletics adds call-to-action messages on product and search pages to spur shoppers to click buy.   Sometimes all shoppers need to convert is a nudge of confidence that other consumers like the product and a bit of fear-of-missing out, said Ashley Kechter, brand president at Fabletics.  Actress Kate Hudson co-founded the direct-to-consumer […]

Like Kendrick Lamar during the Super Bowl halftime show, Interpublic Group CEO Philippe Krakowsky had a message for all the haters out there: the impending Omnicom merger won’t affect IPG’s ability to do business in the meantime.

These days, brands are swimming in data. And using that data to drive marketing decisions requires a unified vision. However, within a single brand, in-house teams and agency partners can be responsible for overseeing different parts of a campaign, or even separate campaigns with entirely different goals. And as brands bring on new agency partners, […]