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When a creator already loves the product they’re marketing, it’s easy to work it into their content in ways that feel natural. That’s exactly what the Try Guys did.

A new survey finds consumers are motivated to attend live marketing activations to discover new products and see a product in person.

Good marketing tools need to be accessible across teams and account for a company’s unique strategy. Marketing orchestration platform Auxia thinks its tools fit the bill.

Sean Gilpin, CMO at Hyundai Motor America, details the brand’s new marketing campaign, “Mark of a Warrior,” which helps raise funds to fight childhood cancer.

Actionable uses causal AI to determine what leads to customer dissatisfaction, and addresses those problems before they lead to churn.

L’Oréal adopted creative AI platform Springboards to generate creative ideas that led to a collaborative, ongoing ideation process.

A recent ANA survey suggests that creativity is very important to B2B advertising and marketing communications. But fewer than half said they were equally confident about measuring the impact.

Halo Collar, a dog collar brand with direct-to-consumer origins, is preparing for its retail expansion by honing its first-party data strategy and incrementality measurement.

When Ramon Soto, Senior Vice President and Chief Marketing and Communications Officer, joined Northwell Health 12 years ago, the health company was grappling with standing out in a crowded market.