We spoke with Kim McBee, Chief Marketing Officer and Senior Vice President of Customer Experience for Papa Murphy’s, about social media strategy, driving innovation and building an annual promotional calendar.
Wyndham CMO Lisa Checchio on the marketing strategy and multi-million campaign that pulled 20 brands under one cohesive umbrella.
The two talk sex toys and orgasms and how much Dr. Ruth loves Mr. Peanut's nuts.
If it’s up to Hotels.com there will be a baby-making boom following the rush of the Super Bowl LIII.
The Oreo Dunk Sweepstakes plays on the long-time ritual of dunking the cookies in a glass of cold milk.
McDonald's latests sweepstake, “Game Time Gold,” starts Nov. 3, however teaser videos are already in play.
Sweepstakes are no longer simple child’s play. Grand prizes have grown to enormous cash prizes or life-changing vacations and events. Even smaller prizes have grown substantially in variety and numbers offered to draw more players. Gamification gets consumers interacting with your brand in ways never before imagined, while mobile and social tie-ins encourage consumers to…
Using sweepstakes as loyalty rewards is one new way to drive excitement and re-engage dormant members for your loyalty program again. Check out 5 more.
Target, Chobani and General Mills are a few of the key brands presenting at this week's ANA Masters of Marketing event in Orlando.
Social media is no longer an afterthought for brands. Today, it is at the core of almost everyone’s marketing strategy. In this special report, Chief Marketer gives you trends, tips and best practices for better social marketing in the real world, including: How to get your C-suite to buy into social Case histories from companies…
