The Most Unique Sponsorship Activations Around the Super Bowl
Here's a look at how several branding, including Pizza Hut, Sleep Number and Mercedes-Benz activated during Super Bowl weekend.
Here's a look at how several branding, including Pizza Hut, Sleep Number and Mercedes-Benz activated during Super Bowl weekend.
SunTrust is using new Snapchat tech, digital plays and plenty of interactive experiences to engage Super Bowl fans.
If it’s up to Hotels.com there will be a baby-making boom following the rush of the Super Bowl LIII.
As the era of #MeToo marketing moves into the New Year, tennis champ Serena Williams takes the spotlight in a year-long campaign for social networking app Bumble.
What would happen if Amazon's Alexa loses her voice? We'll find out Feb. 4.
CMO Dean Evans gives a play-by-play on the strategy, timing and theme around Hyundai's release of its 12th Super Bowl spot airing this Sunday.
Mercedes-Benz may not be a Super Bowl sponsor, but like many brands it found a way to tie in to the Big Game.
The marketing arm for growers and importers is building on the successes it has found sponsoring Super Bowls.
Budweiser is starting up its Super Bowl campaign with a zany ad featuring comedic duo Amy Schumer and Seth Rogen—the faces of The Bud Light Party.
Alvaro Luque, the president of Avocados from Mexico, is bracing for the organization's second Super Bowl spot to air Feb. 7.
Click here to view the 2023 winners!