Avocado Marketer Stresses Over 2nd Year Super Bowl Ads

Posted on by Patty Odell

If the first time was a charm, the second time ought to be a  charm dripping with gold. That’s the hope for 2nd year Super Super Bowl 50Bowl advertisers as they get ready to hopefully wow the millions of fans that will watch the Broncos-Panthers fight it out Feb. 7 in Super Bowl 50.

This article from The New York Times gives us a case study on Avocados from Mexico’s Super Bowl plans—for the second time—through a conversation with the organization’s president, Alvaro Luque: the risks, the rewards, the gamble, the nerves.

Watch Avocados from Mexico’s 2015 Super Bowl spot, it’s first.


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