social media Archives - Page 9 of 10

Is Twitter Right for Your Digital Strategy?

Usage has accelerated for three consecutive quarters, and with no explicit direct competitor in sight, Twitter will be around for the foreseeable future. But, it’s still not right for every brand.

Agencies

Boosting Brand Awareness with SnapChat

How can your business successfully market on Snapchat, an app without conversion tracking or marketing attribution?

Agencies

Creating a Plan for B2B Social Media

Many B2B marketers still view social media as a tactic instead of a strategy, and that’s a big mistake, says Heather Wadlinger, director of research and strategy at Sacunas Inc.

Agencies

3 Ways to Boost Your Facebook Marketing

In many ways, Facebook has supplanted Google as the go-to place for curated recommendations on brands, goods & services.

Agencies

Live From Adobe: The Social Sides of Comedy Central, McDonald’s and George Clooney

Keynoters at this week’s Adobe Summit shared the importance of engagement and why they do (or in Clooney’s case don’t) use social media.

Agencies

The Power of Email Marketing For Building Relationships

Consumers may be addicted to social media but that doesn’t make it the best relationship building channel. Consider the power of email marketing.

Agencies

Make Your Employees Social Marketing Advocates

For many companies, having the marketing department be the social voice isn’t enough. Enter the social employee.

Social

Twitter Allows Unlimited Characters for Direct Messages

On Wednesday, Twitter lifted its long-held defining characteristic of 140-character tweets for private tweets. Here’s what you need to know.

Agencies

5 Tactics for Advertising Your App on Twitter

The stats confirm Twitter’s position as a major player in the mobile marketing space. Here’s five hot tips for app marketing on Twitter.

Agencies

SAP Tech on Display at the Super Bowl

SAP will be providing fans and media with unique insights into what’s trending and how fans are talking about the big game on social media through the NFL.com Stats Zone.