Topic | social media

More than one in three Instagrammers say interest in a product increases after seeing it via Stories. Optimizing for conversion events is crucial.

Advertisers who use Twitter’s Tailored Audiences and Partner Audiences systems may have been able to access users' email addresses or phone numbers.

Ninety-four percent of teachers buy schools supplies, making this a demographic marketers both big and small should consider targeting on social media.

Toast, Thoughtbot and Constant Contact share how they're increasing their B2B social circle of engagement, and what metrics really matter.

The NBA is flexing its marketing muscles and showing why it continues to outperform all other sports leagues when it comes to social media.

Late night comedians, the media and social media users couldn't contain their enthusiasm to mock trump over #Sharpiegate giving the rest of us plenty of entertainment.

Marketers who embrace their inner indie filmmaker can master the art of creating great video content on a budget. Here’s five tips to get cameras rolling.

Who are government workers, what topics engage their interest in social media platforms like LinkedIn and how can B2G marketers zero in on them?

Video can help B2B brands stand out in social media and improve ABM effectiveness. Here's five ways to improve your video engagement.

You will have to give up some control over your Facebook campaigns after Sept. 1, but with there are elements of CBO that can work to your advantage.