How Brands Can Evaluate the Next Big Thing in Social Media
Before establishing a presence on a new social media platform, brands should consider the organization's business goals, bandwidth and audience.
Topic | social media
Kraft Macaroni & Cheese Faces Backlash for ‘Send Noods’ Social Promotion
After facing negative backlash for its provocative digital promotion, Kraft Macaroni and Cheese removes its attempt at lightening the mood.
Papa Murphy’s CMO Talks Social Media Strategy, Promotional Activations and Pandemic Pivots
We spoke with Kim McBee, Chief Marketing Officer and Senior Vice President of Customer Experience for Papa Murphy’s, about social media strategy, driving innovation and building an annual promotional calendar.
How to Use Social Media Monitoring to Drive Business Results
How social media monitoring can be used to drive business decisions for brands.
Ad Buyers Discuss TikTok’s Future and Potential Sale
What some agency folks have to say about the potential sale of TikTok and what that means for marketers.
How Mars’ Candy Brands Have Engaged Consumers on Social During the Pandemic
Following are examples of how Mars' candy brands are communicating with consumers during the pandemic.
Hootsuite Report: More than Half of Internet Users Concerned About Online Privacy
Useful insights for social media marketers from a July Hootsuite and We Are Social report.
TikTok Courts SMBs With Self-Serve Ad Platform and $100 Million in Credits
TikTok hopes that optimized targeting methods will help SMBs gain exposure with new audiences.
Adidas Diversity Policies Under Fire, Pernod Ricard Takes Proactive Approach
The Facebook boycott for its policy toward hate speech has inspired other brands, like Pernod Ricard, to take a more proactive approach.
How Small Businesses Can Use Social Media Platforms During the Pandemic
How companies can use social platforms to communicate with customers during the pandemic.
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