Topic | social media

Who are government workers, what topics engage their interest in social media platforms like LinkedIn and how can B2G marketers zero in on them?

Video can help B2B brands stand out in social media and improve ABM effectiveness. Here's five ways to improve your video engagement.

You will have to give up some control over your Facebook campaigns after Sept. 1, but with there are elements of CBO that can work to your advantage.

Shark Week kicked off yesterday, and brands like Southwest, Century 21 and LandShark Lager are riding on the fins of the annual event.

An expansive and long-tail social media strategy encompasses corporate social actions, B2B initiatives, employees, loyalty members and hotel users.

Jennine Matthias, Fabletic's director of influencer marketing, takes us on the journey to drive tens of thousands of new members through influencer programs.

Marketers need to start producing a lot more relevantcontent, and LinkedIn is the place they need to be distributing it, says Gary Vaynerchuk.

Many B2B sales organizations now use two to five LinkedIn touches as part of their multichannel marketing process.

While many brands are rushing to increase their social presence, Lush UK is doing just the opposite.

Facebook Stories Ads can't compromise on visuals, and they need a clear call to action. Here's five tips for engaging users through this medium.