Topic | social media

An interactive gift guide is the latest innovation in American Eagle Outfitters' Facebook Messenger campaign to use bots to engage customers via social media.

Here are the three social media platforms you should focus on to improve B2B lead generation.

Usage has accelerated for three consecutive quarters, and with no explicit direct competitor in sight, Twitter will be around for the foreseeable future. But, it’s still not right for every brand.

How can your business successfully market on Snapchat, an app without conversion tracking or marketing attribution?

Many B2B marketers still view social media as a tactic instead of a strategy, and that’s a big mistake, says Heather Wadlinger, director of research and strategy at Sacunas Inc.

In many ways, Facebook has supplanted Google as the go-to place for curated recommendations on brands, goods & services.

Keynoters at this week's Adobe Summit shared the importance of engagement and why they do (or in Clooney's case don't) use social media.

Consumers may be addicted to social media but that doesn’t make it the best relationship building channel. Consider the power of email marketing.

For many companies, having the marketing department be the social voice isn’t enough. Enter the social employee.

On Wednesday, Twitter lifted its long-held defining characteristic of 140-character tweets for private tweets. Here's what you need to know.