ROI Archives - Page 3 of 5

Big Data is Great, but Don’t Overlook the Power of Small Data

Before you invest in big data, ask yourself a few questions about how effectively you’re using the small data right in front of you.

Data Driven ROI

Expanding Marketing KPIs from Performance to Predictive

When you think KPIs, think key predictive indicators as well as key performance indicators. Here’s why.

Digital

3 Key Differences Between Affiliate and Referral Marketing

The lines tend to be blurry between affiliate and referral marketing, the confusion leads to inefficient campaigns that often never even get off the ground.

MarTech

The Price of Success: Martech Pricing Changes Under Consideration

More than ever before, marketing spending is being scrutinized by the c-suite. Now, the pressure to perform is getting passed along to the companies providing those often pricey martech solutions.

Demand Gen

Invest in C-Suite Relationships, Even if You Can’t Measure The ROI

Sales cycles are long, and the ROI of engagement can be hard to measure. Here’s four reasons you need to build relationships with the C-suite.

Data & Analytics

Three Essentials for Better Data in the Age of AI

If you’re not keeping your data clean and structured, you may be swept away by the huge wave of AI set to revolutionize marketing as we know it.

Agencies

Digital Marketing Metrics That Will Uncover Big Growth Opportunities

The average digital marketing spend for businesses predicted to reach $118 billion by 2021. But simply knowing the potential value of digital marketing isn’t enough—you must measure marketing metrics and analytical data to determine you’re your marketing ROI.