Topic | Personalization

Personalizing Email With Dynamic Content

|  by Christopher Lester

Dynamic content takes personalization to a new level, allowing marketers to target individual email recipients with different content based on subscribers’ demographics or preferences.

Why Personalization Tops Targeting Every Time

|  by Diaz Nesamoney

Using targeting alone is a missed opportunity when it comes to engaging with users--personalization is the key to connecting with the right audience at the right time.

Persona-Driven Marketing Success

|  by Chief Marketer Staff

Understanding who customers are and where they are looking for and accessing information is critical, and persona-driven marketing tactics can help direct messages to the right people at the right time.

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