Topic | Mobile Marketing

3 Steps to Engage Mobile App Users

|  by Stefan Benndorf

Getting someone to download your app is tricky enough, but counting on them to actually use it is something else entirely.

Kellogg's While You Sleep

Kellogg’s Shifts Marketing to Dark of Night

|  by Andrew Adam Newman (NYT)

Kellogg's "While You Sleep" campaign is a real shift for the brand to late day marketing in an effort to get consumers to eat more cereal.

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