Mobile applications are complex technology products that require niche expertise — product strategy and management, experience and interface design, and native development and testing — to achieve the first of many version releases in your product’s road map.
A pair of new mobile apps is helping Hartford Funds market to both internal reps and financial advisors who recommend products to their customers.
The way developers sell mobile apps is constantly changing, and Amazon Underground is one new model that has grown since launching last summer.
Mobile apps are a huge opportunity for lead gen marketers, and those that aren’t optimizing their mobile presence to take advantage of these leads are missing out.
How can you get mobile app users to enable location services, or get them to turn them back on once they’re off? These tips will help get you back on track.
A mobile app is helping Princess Cruises’ passengers keep up with events on-ship—and helping the company collect a wealth of customer data and feedback.
With so many brands vying for users’ attention, push messages can be viewed as disruptive, irrelevant or spammy. But they can also spark engagement.
Executives often fail to provide enough capital for mobile marketing initiatives, not realizing that apps are products.
Only 16% of people will try an app more than twice before deleting it, according to Compuware.
Target’s new mobile app is aimed at improving customer experience, and includes technology that allows users to create shopping lists and maps store footprints to make items easier to find.
