Digging Into the Amazon Underground Mobile App Store

Posted on by Beth Negus Viveiros

goatThe way developers sell mobile apps is constantly changing, and Amazon Underground is one new model that has grown since launching last summer.

On Wired.com, Brian Barrett explores the economic model of Underground, where customers download games for free and Amazon pays developers based on how much time users spend with the apps.

The article is an interesting read, and explores how Coffee Stain Studios—you may know them better as the developer behind the crazily successful Goat Simulator app—is faring on Underground.

Mobile apps are a huge opportunity for lead gen marketers, and those that aren’t optimizing their mobile presence to take advantage of these leads are missing out.

“The app store gets over 300 million searches per week,” notes Blake Pollack, CMO of The ASO Project, who will be a featured speaker at LeadsCon Las Vegas next week. “It’s a massive opportunity.”

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