Topic | Millennials

Experiential Marketing

Engaging Millennials With Experiential Marketing: 4 Tips

|  by Gabe DiGristina

Looking to introduce a new experiential program aimed at millennials—or to amp up an existing campaign? Here are four tips that reflect the unique mindset of millennial consumers.

3 Tips for Marketing to College Students

|  by Paul Jacobs

With an estimated $417 billion in spending power, college students represent one of the most valuable market segments for many brands.

Reaching Millennials With Email Marketing

|  by Mike Nardella

Just as brands are finally getting a grip on how to navigate the new social landscape to engage their target audiences, there’s another channel that’s turning younger Millennials’ heads—email.

How Job Churn is Hurting Marketing Data

|  by Jennifer Groese

Job churn can be a good thing for workers and the economy, but for marketing departments trying to keep their prospecting data fresh, it can be a nightmare.

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


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