Topic | Millennials

Pokémon. Colonel Sanders. Harry Potter. This summer feels like one big Nick at Nite rerun—and Millennials are just fine with that.

A campaign designed to position Heineken as the “Beer of Cities” helped the company improve brand consideration among Millennials, create social buzz and most importantly, increase the volume of beer sold.

Is it worth marketers’ time and money to invest significantly in targeting affluent Millennials today?

Looking to introduce a new experiential program aimed at millennials—or to amp up an existing campaign? Here are four tips that reflect the unique mindset of millennial consumers.

A new study shows Millennials more open to advertising than oldsters—if that advertising is relevant to them.

With an estimated $417 billion in spending power, college students represent one of the most valuable market segments for many brands.

Automated content marketing for social media is helping FordDirect engage Millennials in the market for new cars.

Just as brands are finally getting a grip on how to navigate the new social landscape to engage their target audiences, there’s another channel that’s turning younger Millennials’ heads—email.

Job churn can be a good thing for workers and the economy, but for marketing departments trying to keep their prospecting data fresh, it can be a nightmare.