Topic | Marketing Technology

Brands like Dixie and Ally Bank use augmented reality, but for many brands challenges remain, a new study found.

Scott Brinker talked about having the right team to power marketing technology investments, at the recent NEDMA MTech Summit.

A robust, integrated view of martech investments, roadmaps and best practices is needed to compete for limited customer attention, and grow revenue and market share.

What does machine learning (ML) really mean for marketers? Here’s three key facts you need to know.

Get out your magnifying glasses: the 2017 Marketing Technology Landscape Supergraphic debuted this week at MarTech in San Francisco, featuring an astounding 5,381 solutions, 39% more than last year.