
Five Ways to Leverage QR Codes for Touchless Experiences
Examples of brands leveraging QR codes with success.
Examples of brands leveraging QR codes with success.
The need for speed, the waning of third-party cookies and budget restrictions are behind what experts contend are among the martech trends to watch in 2021.
To compensate for being unable to meet the high demand for its products during the pandemic, Clorox turned to AI and chatbots.
Nearly two thirds of global marketers surveyed by the CMO Council in December and January said they plan to boost marketing spending in 2021.
Gartner research released this week suggests that budget cuts are looming, with 59 percent of marketing technology leaders expecting moderate to severe cuts.
Oracle added machine learning capabilities to its CX Unity product and Microsoft announced a new engagement insights feature for its CDP.
A conversation with Garnter analyst Mike McGuire about investment in martech stacks, the importance of data ethics and martech innovation in the COVID-19 era.
Customer data ethics, real-time marketing, artificial intelligence, personalization engines and location intelligence are the top technologies on the Hype list this year.
Companies should examine their martech stacks in order to determine potential cost savings.
Three ways brands can implement technology to help streamline and control the customer experience.
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