Marketing Technology Archives - Page 3 of 6

Gartner Research: 60 Percent of Martech Leaders Expect Budget Cuts

Gartner research released this week suggests that budget cuts are looming, with 59 percent of marketing technology leaders expecting moderate to severe cuts.

MarTech

Oracle and Microsoft Introduce Enhanced AI Capabilities for Customer Data Platforms

Oracle added machine learning capabilities to its CX Unity product and Microsoft announced a new engagement insights feature for its CDP.

MarTech

Gartner Analyst Q&A: Martech Innovations in the COVID-19 Era

A conversation with Garnter analyst Mike McGuire about investment in martech stacks, the importance of data ethics and martech innovation in the COVID-19 era.

Data & Analytics

Martech Innovation: Gartner’s Hype Cycle for Digital Marketing 2020 Report

Customer data ethics, real-time marketing, artificial intelligence, personalization engines and location intelligence are the top technologies on the Hype list this year.

Digital

Five Ways to Pinpoint Martech Inefficiencies During COVID-19 Economic Fallout

Companies should examine their martech stacks in order to determine potential cost savings.

Data & Analytics

Three Ways Technology Can Boost Customer Experience for D2C Marketing

Three ways brands can implement technology to help streamline and control the customer experience.

Acquisition

Oracle CX CMO Talks Customer Experience Trends for Marketers in 2020

Oracle’s Des Cahill discusses the evolution of CX, trends for 2020 and data-driven leadership.

Data Driven ROI

Three Ways Marketing and Technology Can Collaborate on Digital Transformation

Three best practices to ensure optimal collaboration between your marketing and technology teams.

MarTech

Brands Need to Consider Martech Investments Wisely: Report

Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase
in the next 12 months. How do you decide what purchases make the most sense?

Direct Marketing | Print

Why Martech Investments Aren’t Optimized: Infographic

Over half of marketers will increase their martech spending next year, but many still aren’t
optimizing their solutions, according to Chief Marketer’s Martech Outlook Report.