Holiday Marketing
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Campaigns
Nonprofit Airbnb.org Brings Home the Spirit of Giving in its New Campaign
Like so many holiday campaigns, the nonprofit organization Airbnb.org’s new “Gift a Night” campaign is meant to remind audiences of the joys of gift-giving and time spent with loved ones. But it’s not just a seasonal trope for Airbnb.org; those values are at the crux of the nonprofit’s messaging year-round.
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Events
Aligning Brands With Key Cultural Moments: Considerations for Marketers
When deciding whether to align your brand with a key cultural moment, whether a forthcoming holiday or a tentpole event, determining the right audience and product fit can make or break consumer response.
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Data & Analytics
Optimizing Paid Media Holiday Marketing Campaigns: Strategies for Success
Strategies for addressing rising CPMs for advertising campaigns and intensified competition to reach audiences through paid media.
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Social
Three Tips for Social Media Marketers Managing a Boost in Holiday Traffic
Three ways brands can capitalize on–and prepare for–an increase in social media traffic during the holidays.
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Social
Inside Ocean Spray’s Cross-Channel Holiday Marketing Campaigns
How the CPG brand views fragmentation as both a challenge and an opportunity.
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Engagement
How Four Brands Are Crafting Halloween-Themed Metaverse Activations
Spooky metaverse experiences from several brands that went the digital route this Halloween.
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Email
Email Marketing: Crafting the Perfect Holiday Message
Tips for writing engaging marketing emails during the holiday season.
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Engagement
Roundup: How Brands Approached In-Person Experiences This Holiday Season
Holiday activations from likes of Amazon, KFC, Walmart and others.
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Data & Analytics
Oracle Research: 52 Percent of Consumers Plan to Start Holiday Shopping Early
Findings, consumer expectations and concerns about the holiday shopping season.
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Acquisition
Four Consumer Shopping Trends Shaping Holiday Marketing Strategies
New retail behavior trends are fueling the need for marketers to produce fresh creative for ad campaigns and employ a more flexible, agile approach to audience targeting.
