Topic | Experiential

Budget cutbacks and a dwindling number of product launches held spending growth on sampling programs to just 3.0 percent at $1.2 billion in 2001, according

So you're thinking about getting a 53-feet-long, doublewide, expandable trailer with a giant, hydraulics-enhanced replica of your product for that national

Spending on in-store services declined despite an increased focus on in-store marketing in 2001. Chalk it up to the economy. Last year's slowdown led

Don't let the $1.5 billion drop in spending fool you into thinking there's been a decreased emphasis on point-of-purchase advertising. If anything, the

Tim White listens to women. He once watched a woman walk into The Great Indoors, Sears' two-year-old housewares chain, and pull out her cell phone. She

I absolutely love Target. I respect the hell out of Wal-Mart. And boy, do I feel really sorry for Kmart. Should we write off Kmart as a power retailer?

Like college roommates, Kraft Foods and Coca-Cola Co. always get together for the Super Bowl. This year, they invited 150 of their closest friends to

The best marketing events create an experience in which consumers become so engaged that they drive the event's momentum and its success. The challenge

Rochester, NY-based Eastman Kodak Co. has been busy this fall with a national P-O-P replacement program dubbed Project Clean Slate. Looking to clear up

Limited Too, Inc. proved this summer that a little advertising as in nearly none can sometimes go a long way. The Columbus, OH-based apparel retailer