Topic | Experiential

Convenience store retailers have spent most of the last 20 years sitting and watching. They've sat around as CPG makers focused first on grocery stores,

Go backstage at The Vans Warped Tour and you come home with Yoo-Hoo on your lips. It's funny how a guy can get to like Yoo-Hoo in one afternoon. The distinctive

As experiential marketing moves from buzzword to mainstream strategy, brand managers are intensifying their quests to connect with consumers in new ways

Don't blink or you'll miss them. Seriously. PROMO'S four-hour run through one of Stop & Shop's Norwalk, CT, stores was a lesson in the clean store policies

Getting out of the office much this summer? No, we're not talking about the 19th hole, the beach, or the endless stream of barbecues filling up the date-book.

The Mall of America home to three Victoria's Secrets and five Gap stores just got better: General Mills' Cereal Adventure is open, blaring out its contribution

Few retail sectors have it tougher than department stores these days. As mass merchandisers enhance soft goods and cosmetics offerings, niche specialty

When Bruce Springsteen sang, There's 57 channels and nothing's on, he may have been speaking about the advertising. There certainly is plenty on. While

Tom Christal's first job in retail was to throw away all the P-O-P that never got used: the stuff that came too late, or was the wrong size, or was never

Wal-Mart is rewriting the rules again. This month, the mass merch giant will stop supplying scanner data to third-party research firms such as ACNielsen