Email Marketing
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Acquisition
Our Top Five B2B Marketing Stories of 2020
These B2B marketing stories were the most read so far this year.
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Acquisition
Five Ways to Make Email Marketing More Effective
Insights on how to make an email marketing program more efficient and successful.
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Email
Email Templates Help Ohio State Create Consistent Branding
The university wanted to create one visual identity, and make sure no matter where in
the system an email originated, it had a consistent look and feel. -
Email
Surviving the Blacklist: Email Tips for Getting Your Domain Unblocked
Companies like GasBuddy that observe email marketing best practices often
don’t think blacklisting should be on their worry list. Think again. -
Profiles & Campaigns
Email Personalization Boosts Bernie 2020 Donations
Personalized email is helping the Bernie Sanders campaign create a spirit of community
to engage subscribers—and donors—for the presidential candidate. -
Email
Timing Matters in Email Marketing: Report
Thursday is the best day of the week to mail if you want high email
open rates, according to a new report from Campaign Monitor. -
Email
B2B Email: Customers Crave Curated and Customized Content
In a world where Amazon, Netflix and Spotify serves up content that feels
handpicked, B2B email can no longer be the realm of batch and blast. -
Email
7 Ideas for Interactive B2B Email Marketing
Interactive B2B email marketing is much more than cat videos and dancing elf GIFs. Here’s seven ideas to make your B2B email strategy more engaging.
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Email
Email Marketing Best Practices for Outbound Success
A strong email marketing strategy has a lot of moving parts. When do you send? How often do you send? What is a good call to action? Here’s seven tips.
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Email
Email Targeting Fuels MGM Resorts & Focus on the Family
MGM Resorts International and Focus on the Family have very different customer bases and missions, but they have similar philosophies when it comes to email marketing.
