Topic | Ecommerce

Lowering Sales Pressure

|  by Chief Marketer Staff

Medical instrument manufacturer Medwave is hoping a new Web-based tool will boost sales by at least 10% and lower the cost of its prospecting visits,

Down to Earth

|  by Chief Marketer Staff

MOBILE MARKETING is on the way, and it will usher in a Golden Age. Soon we'll all be receiving rich-media ads over our Internet phones, being enticed

Newegg Speaks Geek

|  by Chief Marketer Staff

THOSE OF US WHO SEND up a flare for the help desk when our computers develop hiccups may never have heard of But it's a fast-rising retail

Put Up or Shut Up

|  by Chief Marketer Staff

AOL and a little-known company called Goodmail caused a firestorm last month when they announced that AOL would implement Goodmail's certified e-mail

Online Shoppers Shrug Off Gap Shutdown

|  by Chief Marketer Staff

After closing its three major sites for an overhaul in late August, Gap Inc. is reportedly drawing more shoppers to the sites than it did before the shutdowns, even as it limits the number of visitors to its online stores.

Magic Potion

|  by Chief Marketer Staff

TOP-NOTCH WEB SITE CONTENT IS LIKE HAVING JUST THE right necklace to go with an outfit. Terrific...if you can find it when you need it. is

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


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