Topic | Ecommerce

Best Foot Forward

|  by Chief Marketer Staff

The Internet can sell in a lot of categories, but it has one Achilles' heel: It often comes up short in selling highly personalized products that demand

A Measure of Satisfaction

|  by Chief Marketer Staff

What's the Web worth to your company? Many marketers that sell through the Internet can rattle off their online sales. But is revenue alone the true measure

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

ProAwards

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Information on 2022 coming soon!
	
        

CHIEF MARKETER 200 Winners Announced

CM 200

Click here to to view the full list of the 2022 winners!