Topic | Direct Mail

EyeMed is one of many brands turning to the old school tactic of direct mail to engage modern B2B buyers.

Marketers can leverage the same data they use for direct mail to create programmatic digital, including addressable geo-fencing.

Direct mail may not be the newest trick in marketers’ arsenal, but when used properly, it can be one of the most effective, says Gorton Brott.

Here’s three tips marketers can use to ensure that their direct mail campaigns trigger a response and persuade people to buy.

Unlike many B2B marketers, James Furbush of Lord Hobo Brewing has one clear metric to track when it comes to tracking success: Are we selling more beer?

Chief Marketer talked with Harte Hank's Michele Fitzpatrick and Mighty & True's Kevin Kerner to get ideas on incorporating B2B direct mail into a multichannel strategy.

A combination of creative direct mail, ABM and Nerf guns are helping cyber security firm Cybereason reach prospective customers.

Consider prefacing your direct mail initiatives with digital banner ads to test messaging, offers and creative.

Everyone is the star of their own movie, and personalized URLs (PURLs) are one way to put direct mail prospects’ names in lights.

Lists featured this week include Women's LeaderShip Exchange and TheCuteKid.com.