Topic | Demographics

Marketer’s Most Wanted: Physicians

|  by Sherry Chiger

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, physicians.

Marketers Most Wanted: Millennials

|  by Sherry Chiger

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017—up this week: millennials.

Marketers’ Most Wanted: Teachers

|  by Sherry Chiger

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. This week, we look at K-12 teachers.

Experiential Marketing

Engaging Millennials With Experiential Marketing: 4 Tips

|  by Gabe DiGristina

Looking to introduce a new experiential program aimed at millennials—or to amp up an existing campaign? Here are four tips that reflect the unique mindset of millennial consumers.

Overcoming Age: Reaching Multigenerational Households

|  by Sarah Clark

Different generations have unique expectations, experiences, lifestyles, values, and demographics that influence their buying behaviors. And, increasingly, they share them under one roof.

Marketing to Gen Z

Get On Fleek—Start Paying Attention to Gen Z

|  by Cory Munchbach

These kids who were born after 1995 are quickly growing up and gaining purchasing power. But this cohort is unlike any demographic marketers have ever tried to engage.

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