Topic | Demographics

In Most Wanted, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, IT professionals.

In this series, Chief Marketer looks at some of the top demographics marketers need to target. This week, learn how brands like JetBlue are reaching moms.

In this week's Most Wanted demographic spotlight: manufacturers, and the B2B brands doing a great job connecting with them.

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, the LGBT community.

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, physicians.

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017—up this week: millennials.

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. This week, we look at K-12 teachers.

Is it worth marketers’ time and money to invest significantly in targeting affluent Millennials today?

Molly McLeod of Fathead shares how her brand created a targeted campaign to the military community that increased engagement with this segment by 700%.

Looking to introduce a new experiential program aimed at millennials—or to amp up an existing campaign? Here are four tips that reflect the unique mindset of millennial consumers.