Topic | Demographics

Marketers’ Most Wanted: Manufacturers

|  by Sherry Chiger

In this week's Most Wanted demographic spotlight: manufacturers, and the B2B brands doing a great job connecting with them.

Marketers’ Most Wanted: LGBT

|  by Sherry Chiger

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, the LGBT community.

Marketer’s Most Wanted: Physicians

|  by Sherry Chiger

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, physicians.

Marketers Most Wanted: Millennials

|  by Sherry Chiger

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017—up this week: millennials.

Marketers’ Most Wanted: Teachers

|  by Sherry Chiger

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. This week, we look at K-12 teachers.

Experiential Marketing

Engaging Millennials With Experiential Marketing: 4 Tips

|  by Gabe DiGristina

Looking to introduce a new experiential program aimed at millennials—or to amp up an existing campaign? Here are four tips that reflect the unique mindset of millennial consumers.

Overcoming Age: Reaching Multigenerational Households

|  by Sarah Clark

Different generations have unique expectations, experiences, lifestyles, values, and demographics that influence their buying behaviors. And, increasingly, they share them under one roof.

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