Demographics
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Demand Gen
Marketers’ Most Wanted: IT Professionals
In Most Wanted, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, IT professionals.
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Facts & Figures
Marketers’ Most Wanted: Moms
In this series, Chief Marketer looks at some of the top demographics marketers need to target. This week, learn how brands like JetBlue are reaching moms.
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Demand Gen
Marketers’ Most Wanted: Manufacturers
In this week’s Most Wanted demographic spotlight: manufacturers, and the B2B brands doing a great job connecting with them.
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Digital
Marketers’ Most Wanted: LGBT
In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, the LGBT community.
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Digital
Marketer’s Most Wanted: Physicians
In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, physicians.
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Digital
Marketers Most Wanted: Millennials
In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017—up this week: millennials.
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Acquisition
Marketers’ Most Wanted: Teachers
In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. This week, we look at K-12 teachers.
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Engagement
Are Millennials Worth Marketers Time?
Is it worth marketers’ time and money to invest significantly in targeting affluent Millennials today?
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Digital
Exclusive Discount Helps Fathead Connect With Military Families
Molly McLeod of Fathead shares how her brand created a targeted campaign to the military community that increased engagement with this segment by 700%.
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Engage & Convert
Engaging Millennials With Experiential Marketing: 4 Tips
Looking to introduce a new experiential program aimed at millennials—or to amp up an existing campaign? Here are four tips that reflect the unique mindset of millennial consumers.
