Topic | Demographics

millennial parent christmas

TV Is the “Good Screen” for Millennial Parents

|  by Allison O’Keefe Wright

Nine in 10 new parents today are Millennials (ages 22-37), and this means that more and more, “talking to parents” means talking to Millennials.

Marketers’ Most Wanted: IT Professionals

|  by Sherry Chiger

In Most Wanted, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, IT professionals.

Marketers’ Most Wanted: Moms

|  by Sherry Chiger

In this series, Chief Marketer looks at some of the top demographics marketers need to target. This week, learn how brands like JetBlue are reaching moms.

Marketers’ Most Wanted: Manufacturers

|  by Sherry Chiger

In this week's Most Wanted demographic spotlight: manufacturers, and the B2B brands doing a great job connecting with them.

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