Topic | Demographics

millennial parent christmas

TV Is the “Good Screen” for Millennial Parents

|  by Allison O’Keefe Wright

Nine in 10 new parents today are Millennials (ages 22-37), and this means that more and more, “talking to parents” means talking to Millennials.

Marketers’ Most Wanted: IT Professionals

|  by Sherry Chiger

In Most Wanted, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, IT professionals.

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