Topic | Data

Today's consumers are looking for better prices and more value for their travel dollars. That's why loyalty in the skies is more important than ever.

When it comes to iconic American brands, taking over the care and feeding of cycle maker Harley-Davidson probably ranks right below representing the Declaration

While some companies have in-house resources for translation, many look outside for localization resources. Here's some things to consider before you sign a contract

Sure, times are tough, money is tight and uncertainty is the mood of the moment. While a mailer's first reaction might be to cut, cut, cut, it is also time for some reflection. Are you making the best possible use of your expires?

In 2007, the Hispanic population had grown to an estimated 44,852,816. Given these numbers, this is an important audience to reach. However, from a language standpoint it's not as simple as you may think

WHEN IT COMES TO SPEAKING TO WOMEN, WHO DOES A BETTER JOB? OTHER WOMEN? MEN? OR A COMBINATION OF THE TWO? IN THIS ISSUE, CHIEF MARKETER BEGINS THE FIRST

Finding good, affordable, responsive lists seems to be getting harder and harder every day

Want to get fired by your CEO? Measure the wrong stuff and present him or her with the results. All too many marketers are doing that these days. If you

E-Centric recently chatted with Maria Bailey, author of "Mom 3.0: Marketing With Today's Mothers by Leveraging New Media & Technology" about whether marketers are doing a good job reaching maternal girls online

As the growth of unique ethnic segments continues, its important marketers understand the differences and likenesses of the groups most important to their efforts. With that in mind, Performics teamed up with ROI Research to better understand differences in shopping behavior across ethnicities, and the role of the Internet and search engines in this process.