Topic | Data

bi business intelligence

How Embedded BI Can Help Digital Marketing

|  by Jan Guardian

Traditional business intelligence (BI) approaches don't fit the bill when it comes to real-time data analysis requirements in digital marketing.

consumer insight research team

Three Ways to Leverage Market Research in 2019

|  by Frederic-Charles Petit

Market research is crucial for consumer insight, and the landscape is constantly evolving. Here’s 3 things to consider to differentiate your brand in 2019.

5 Strategies for Better B2B Ecommerce

|  by Malcolm Bliss

Today's B2B ecommerce models go beyond automated ordering systems, putting more emphasis on relationships and less on transactions.

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CHIEF MARKETER 200