Topic | CRM

The path to successfully leveraging big data for increased engagement can be a personal experience—if you do it right.

Triggered messages accounted for 3.8% of total email volume in the second quarter of 2014, a 9.2% increase over the same period in 2013.

Those inactive members may be draining precious resources from your loyalty program.

There are five key factors that differentiate successful loyalty programs from the completion, according to a new survey from SAS and the International Institute for Analytics.

The Direct Marketing Club of New York will honor Bruce Biegel of the Winterberry Group with the 2014 Mal Dunn Leadership Award.

Whether you're happy the kids are back in class, or dreading the return to routine, marketers want to get your attention in the inbox.

Database marketing pioneer and author Arthur Middleton Hughes passed away unexpectedly on Aug. 20 at age 86 in Fort Lauderdale, FL.

Marketing silos and hangovers have a lot in common—they hurt like heck and can make doing anything near impossible.

Best practices to improve the "selfie" value of loyalty programs, like Panera Bread's "startling" reward.

Using crispy bacon as a hook to unit bacon lover, Farmland has launched a loyalty club.