CRM
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Data & Analytics
Getting Personal: Leveraging Big Data for Better Connections
The path to successfully leveraging big data for increased engagement can be a personal experience—if you do it right.
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Data & Analytics
Triggered Email Volume, Opens and Clicks Rise
Triggered messages accounted for 3.8% of total email volume in the second quarter of 2014, a 9.2% increase over the same period in 2013.
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Data Driven ROI
4 Ways to Reach Passive and Turned-Off Customers
Those inactive members may be draining precious resources from your loyalty program.
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Data Driven ROI
5 Keys to Successful Loyalty Programs
There are five key factors that differentiate successful loyalty programs from the completion, according to a new survey from SAS and the International Institute for Analytics.
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Data & Analytics
DMCNY Honors Biegel For Service to Data Industry
The Direct Marketing Club of New York will honor Bruce Biegel of the Winterberry Group with the 2014 Mal Dunn Leadership Award.
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Data & Analytics
Database Guru Arthur Hughes Dies
Database marketing pioneer and author Arthur Middleton Hughes passed away unexpectedly on Aug. 20 at age 86 in Fort Lauderdale, FL.
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Data & Analytics
Curing a Marketing Hangover
Marketing silos and hangovers have a lot in common—they hurt like heck and can make doing anything near impossible.
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Data Driven ROI
Selfie Value: The Loyalty Power of Must-Share Moments
Best practices to improve the “selfie” value of loyalty programs, like Panera Bread’s “startling” reward.
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Data Driven ROI
Farmland Calls for Bacon Lovers to Unite
Using crispy bacon as a hook to unit bacon lover, Farmland has launched a loyalty club.
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Data & Analytics
12 Tips for Better Responsive Design
Responsive techniques allow designers to hide, stack, expand/collapse or modify content to optimize email content display