Farmland Calls for Bacon Lovers to Unite
Stuart Elliott (NYT)
The brand is Farmland, which bills itself as driven by a “passion for pork since 1959.” Farmland marketing executives have formed a loyalty program that they are calling the Farmland Bacon Club, which is operating under the motto “One nation united by bacon” and has as its logo a pan. This is a detailed case study and more of this $1 million campaign.
