Topic | Content Marketing

What Marketing Can Learn From Sales

|  by Joe Griffin

Two years ago, Gartner predicted that by 2018 robot writers will create around 20% of all business content, begging the question, are content marketers the traveling salesmen of the 21st century?

Creating Content to Benefit Your Entire Organization

|  by Kelsey Meyer

Executing a comprehensive content marketing strategy isn't an easy feat for any marketing leader. That goal becomes even more difficult to achieve when you lack c-suite buy-in to make your strategy a true success.