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Colgate-Palmolive’s Remains Focused on Testing First-Party Data Strategies
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The Future of Grocery Shopping: 3 Ways Marketing Technology Can Optimize Sales
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Trends in Evaluating and Measuring Brand Reputation
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How to Avoid Google Penalizing AI-Generated Marketing Content
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Universal Analytics Back-up: Transitioning to G4 Data Measurement
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Global Data, Local Impact: Mastering Personalization With a Centralized Data Hub
![](https://www.chiefmarketer.com/wp-content/uploads/2024/01/ai-90x70.jpg)
3 Ways to Safeguard Against ‘Blandification’ in the Age of AI
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8 Ways to Navigate the Privacy-Personalization Paradox in Marketing
![](https://www.chiefmarketer.com/wp-content/uploads/2024/02/cookie-90x70.jpg)
How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
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The Benefit of AI Tools From a Consumer Data and Analytics Perspective
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Why OkCupid Tapped ChatGPT to Write In-app Matching Questions
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4 Practical Questions to Ask About AI’s Marketing Applications
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Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech
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Five Things B2B Marketers Can Do to Succeed Without Cookies
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A Programmatic Approach to B2B Advertising in 5 Steps
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2024: The Year of Compliance, Media Minefields and Marketing ‘G-Jail’
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When AI-Generated Customization Goes From Personalized to Creepy
![](https://www.chiefmarketer.com/wp-content/uploads/2023/04/istock-1452604857-90x70.jpg)
Ethical GenAI: How Marketers Can Confront Copyright Issues, Misinformation and Bias
![](https://www.chiefmarketer.com/wp-content/uploads/2024/01/ai-measurement-90x70.jpg)
Leveraging Incrementality Testing to Supplement AI-Based Measurement Platforms
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Brands Are Tapping First-Party Data Strategies Post Third-Party Cookies
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Cookie Deprecation: Chrome Set to Activate Tracking Protection for Select Users on Jan. 4
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Optimizing Paid Media Holiday Marketing Campaigns: Strategies for Success
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Google’s Global Measurement VP: Prioritize Tag Management in a Post-Cookie World
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