Stonewall Kitchen Revamps Web Site
Specialty foods cataloger/manufacturer Stonewall Kitchen relaunched its Web site last month in an effort to increase visitor-to-buyer conversion rates.
Specialty foods cataloger/manufacturer Stonewall Kitchen relaunched its Web site last month in an effort to increase visitor-to-buyer conversion rates.
You're walking down a deserted beach and you spot something that looks like an old lantern, the kind that makes a wish-granting genie materialize when
Jack Matarasso is manager of e-mail marketing at J. Crew. He talked about the apparel marketer's best practices from its New York headquarters. DIRECT:
In mid-September HP mailed its first catalog since the Compaq Computer/Hewlett-Packard merger. The book went to 2 million businesses gleaned from both
A large information systems marketer that exited the catalog arena about three years ago is back with a new quarterly magalog. GTSI Corp., which sells
Profitable and growing companies know and understand the marketing, database, and numbers side of the business well and use the techniques to manage their their mailings and build their customer contact strategy. But a surprising number of companies don't regularly calculate some of the
In the merge/purge, all prospect lists are placed in the same priority just below your house file names. Names appearing on any two or more lists, called
JCPenney will send out 10 million copies of its Christmas Catalog this fall. The redesigned catalog will feature merchandise grouped by themes such as "gifts under $25," "gifts for him or her," "gifts for home" and "gifts for nostalgic memories."
As catalog and Web marketers, you need to understand the role and importance of numbers in driving your business. Comprehending everything you can about
Do you measure how much it costs you to acquire a customer? The number of catalogers who don't constantly amazes me.
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