Coldwater Creek Taps Millard
Millard Group Inc., has been chosen to manage the Coldwater Creek catalog lists, including Northcountry, Spirit, Elements, Gifts to Go and Sale, beginning
Millard Group Inc., has been chosen to manage the Coldwater Creek catalog lists, including Northcountry, Spirit, Elements, Gifts to Go and Sale, beginning
Catalogers are just as unsure of the future as everyone else. But they now have a tool to help them survive a war or calamity. The Direct Marketing Association
Geerlings & Wade Inc. has returned to prospecting in 2003 after two years of mailing mostly to existing customers. The firm, a direct marketer of wine
This past holiday season, as many as 25 catalogs hit my mailbox daily. The mailman acknowledged that the local post office simply couldn't keep up with
Supermarkets do it, pet stores do it, mass retailers everywhere do it. For winning over finicky customers, key tags the portable, scannable consumer discount
Striking a deal for a collar hedge contract can protect catalog companies against fluctuating paper prices. Lillian Vernon Corp. signed such an agreement
When the beer-of-the-month- club craze began to wane a few years ago, a husband-and-wife team with a taste for the finer things in life decided to sell
Femail Creations has mailed 500,000 copies of its Valentine's Day catalog, one of five drops it will make this year, for a total of 3 million pieces.
When PraiseBanners mailed 10,000 1999 catalogs last August, the religious pennants-and-flags company cut its storage fees and generated more than $25,000
Break out the leftover eggnogit's that special time of year everyone looks forward to: the annual post-holiday Pushing the Envelope catalog overview.
Click here to view the 2023 winners!