Branding Archives - Page 7 of 9

The Art of Authenticity in Branding

Authenticity is now the business of marketers and CMO’s. It’s an art form, not a tactic. And when it comes to rebranding, it must be considered as a key factor in how you develop and deliver your brand.

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4 Lessons From Marvel’s Movie Successes (And DC’s Shortcomings)

Why is Marvel winning the superhero movie battle? It’s safe to say DC’s problem isn’t its lack of creativity—rather, it suffers from a lack of good branding.

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Top 10 Digital Branding Trends for 2017: Infographic

Is your company ready for the new year? The Borenstein Group shares the Top 10 digital marketing trends you need to know now to be ready for a happy 2017.

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DD Perks Teams Dunkin’ Donuts and New England Patriots

Connecting football fans with the DD Perks loyalty program has benefitted both Dunkin’ Donuts and the New England Patriots.

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Integrating a New Brand Strategy: 4 Tips

Significant time and resource is spent to get brand strategy right. But too often, leaders aren’t investing enough effort thinking about how to operationalize the new brand across the organization.

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3 Strategies when Buying Programmatic for Branding

While the majority of spending is still focused on direct response, an increasing number of smart advertisers are looking at programmatic for branding.

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Rome Wasn’t Built in a Day, and Neither Are Great Brands

A strong brand monitoring and measurement framework rests on a foundation of sound data management, analysis, marketing process orchestration and measurement techniques.