Mastercard Global CMO Raja Rajamannar Talks COVID-19 Response, Sonic Branding and Hybrid Experiences
We spoke with Rajamannar about the brand’s marketing shifts, its sonic branding strategy and hybrid-digital events.
We spoke with Rajamannar about the brand’s marketing shifts, its sonic branding strategy and hybrid-digital events.
A curated list of case studies in experiential marketing, from HBO, Taco Bell, Google and Absolut.
How 15 brands have approached holiday activations with experiences.
Take these three steps when bringing your brand into the physical realm, and you’ll have a better shot at capturing and holding your audience’s attention.
Only New Yorkers loyal to the Carnegie Deli could have imaged the astonishing response to a little 1950s-themed pop up.
Lisa Kahn, director global experiential marketing and partnerships, American Express shares how it all goes down.
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