![Story at Macy's](https://www.chiefmarketer.com/wp-content/uploads/2019/04/colorstoryyellow-160x125.jpg)
Macy’s Reimagines Stores as if Scrolling Through Instagram
The STORY at Macy’s experience includes big brands like MAC Cosmetics, Crayola and Levi's Kids that will stage events and experiences.
The STORY at Macy’s experience includes big brands like MAC Cosmetics, Crayola and Levi's Kids that will stage events and experiences.
Conversations around inclusivity and diversity has had a major impact on marketers, not only on how they connect with the LGBTQ community, but internally on how they treat LGBTQ employees.
Michael David Winery launched a face filter app, which allows users to become their favorite characters from the Freakshow wine brand.
The event not only expands Gillett’s international eSports activities, but delivers a host of activations for the expected 14,000 attendees.
Brand activation marketers have always busted boundaries. Show us what you've got—and take home a 2019 PRO Award.
Best Buy, Glossier and Sur la Table are turning the customer experience into an art form and redefining the rules to win by.
Jen Palmer leads the Pride and Allies Employee Network Group. She shares strategy on marketing to the powerful LGBTQ community.
SXSW may have ended, but for Torchy’s Tacos the halo of its marketing stunt lingers on.
Targeted demographics are often too broad or general to resonate with a specific segment of consumers for brand marketing.
Acura is jumping into March Madness with an online challenge to show off its “super handling” all-wheel drive technology.