Brand Activation

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  Acquisition

  Lululemon This is Yoga Marks First Global Brand Campaign

  On a quest to reach new customers, Lululemon’s This is Yoga campaign is its answer. The strange part is that there is no yoga practiced in the campaign.

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  Acquisition

  Maltesers Foosball Helps Mars Engage Teens

  Rebecca Duke, senior brand manager, Mars Chocolate North America, on launching a candy in the U.S.—Maltesers—that is beloved in the UK.