While howling indignantly at unsolicited telemarketing calls and though e-mail has become fashionable, I recently received a refreshing reminder that traditional mail is not without its foibles.
Earlier this year, Richard N. Tooker, senior vice president for database and interactive marketing at direct marketing agency DMW, was sent an offering from TLC Remodeling Inc. The hand-stamped envelope contained a business card and a double-sided salmon-colored flier covered with testimonials.
It also held a letter that began,
