Tech Stack
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AI
Navigating Privacy and AI Under the Trump Administration: A Q&A with Privacy Expert, Jessica B. Lee of Loeb & Loeb
With Donald Trump now in office as the 47th U.S. president, significant shifts in consumer data privacy and AI regulation are expected. Jessica B. Lee, Chief Privacy & Security Partner at Loeb & Loeb, explores what businesses should anticipate from the FTC under Andrew Ferguson, the likelihood of a federal privacy law, and how AI regulation may evolve at the state and federal levels.
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Tech & AI
Household appliance brand SharkNinja to deploy Salesforce AI customer service agents
SharkNinja is working to level-up its customer experience with the Salesforce’s AI agent force, the brand recently announced. SharkNinja is a manufacturer of household products including vacuums, blenders, hair dryers and other appliances. The brand selected Salesforce to replatform its ecommerce sites, deploy its AI customer service agents and enhance its personalization efforts, said chief […]
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AI
An AI Solution From Jellyfish Analyzes How Brands Are Perceived by LLMs
A new AI tool from Jellyfish gathers and analyzes information from LLM queries to assess sentiment, brand perception and more.
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Branding/Marketing
AI, ‘Retailtainment,’ RMNs: Marketing Takeaways From NRF ’25
Marketing takeaways from NRF ’25 include an emphasis on AI investment, experiential in-store, the revenue potential of retail media networks and the challenges of appealing to younger shoppers.
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Behind the News
When the Clock Stops: Ad Tech Leaders Weigh In on TikTok’s Potential Ban
If the TikTok ban proceeds, the ripple effects will be profound, forcing advertisers to reallocate budgets to platforms like YouTube and Meta. As the industry braces for the next chapter in the TikTok saga, questions remain about how brands and platforms will adapt to the new regulations.
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cookies
2025 Advertising Trends: The End of Irrelevant Ads and the Rise of In-Store Media
A recent report by iHeartMedia found that 44% of Americans feel overlooked by advertisers, while 67% are frustrated by irrelevant targeted ads following them across platforms. That means brand must pivot, and in-store could be the right fix.
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Behind the News
IP Address Targeting: Privacy Myth or Marketing Must?
Google announced that the company will allow advertisers to target audiences using their IP addresses starting next month. Is it a step towards balancing privacy with advertising effectiveness? Or is it a slippery slope towards invasive tracking?
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Tech & AI
6 key takeaways from NRF ’25
Nearly 40,0000 people attended The National Retail Federation’s annual conference NRF ’25 in New York City in January. The Big Show included 6,200 brands, 1,000 exhibitors, 450 speakers and 400 media/analysts. I attended; I listened; I learned. Now I’m back with six key takeaways from the conference: 1. If you haven’t invested in A.I. yet, you […]
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AI
Top 5 Mobile Monetization Trends for 2025
Mobile monetization in 2025 looks less like a chaotic rush to capture revenue streams and more like a masterclass in strategy. Apps are getting smarter, users are getting pickier, and competition is getting tighter. To keep up, the industry is leaning into personalization, immersive advertising, and hybrid approaches that cater to users while raking in profits. Dive into the top 5 mobile monetization trends for 2025.
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AI
Life After TikTok: A Game Plan for Media, Marketing, and Advertising
With TikTok’s future uncertain, media, marketing, and advertising professionals need a new game plan. Calvin Scharffs, VP of Marketing at Orange 142, explores alternative platforms, the role of owned media, and how brands and publishers can future-proof their content strategies.